NOW What's That Song We made a music trivia iPhone and iPad app for Now That's What I Call Music.

Key stats

  • 600,00+
    Users have downloaded the app to date
  • 300,00+
    Downloads in the first 3 weeks
  • #1
    The app reached #1 across all free apps
  • 5 Million+
    Games have been played in the app

The project in detail

To celebrate the huge breadth of music among the NOW That's What I Call Music catalogue, we created a music centric game where users have to guess which song is playing as fast as possible. The faster they guess each song, the more coins they earn at the end of the round which can be used to buy new music packs and genres to play.

We were involved every step of the way. We advised on the product strategy, branding, as well as the apps themselves. In the end we created two apps for them, one for iPhone and one for iPad.

The app was downloaded more than 300,000 times in the first month, went on to be number 1 across all free apps in the UK App Store and played nearly 4 million times. WHAM!


The app has received glowing reviews from users, press and other critics alike.


"It's good, everyone loves this game so much they want to play it all the time!"


"I play this with my girlfriend and we have fun remembering all the old songs."


NOW Music

  • Alex McCloy
  • Scott Macrae

We Make Awesome Sh

  • Paul King
  • Rob Hampson
  • Sophie Barfield
  • Syd Lawrence
  • Tom Gibby

We Make Awesome Sh