To celebrate the huge breadth of music among the NOW That's What I Call Music catalogue, we created a music centric game where users have to guess which song is playing as fast as possible. The faster they guess each song, the more coins they earn at the end of the round which can be used to buy new music packs and genres to play.

We were involved every step of the way. We advised on the product strategy, branding, as well as the apps themselves. In the end we created two apps for them, one for iPhone and one for iPad.

The app was downloaded more than 300,000 times in the first month, went on to be number 1 across all free apps in the UK App Store and played nearly 4 million times. WHAM!