Key stats
-
-
600,00+Users have downloaded the app to date
-
300,00+Downloads in the first 3 weeks
-
#1The app reached #1 across all free apps
-
5 Million+Games have been played in the app
-
The project in detail
To celebrate the huge breadth of music among the NOW That's What I Call Music catalogue, we created a music centric game where users have to guess which song is playing as fast as possible. The faster they guess each song, the more coins they earn at the end of the round which can be used to buy new music packs and genres to play.
We were involved every step of the way. We advised on the product strategy, branding, as well as the apps themselves. In the end we created two apps for them, one for iPhone and one for iPad.
The app was downloaded more than 300,000 times in the first month, went on to be number 1 across all free apps in the UK App Store and played nearly 4 million times. WHAM!
Reviews
The app has received glowing reviews from users, press and other critics alike.
I❤️games
"It's good, everyone loves this game so much they want to play it all the time!"
Savernake
"I play this with my girlfriend and we have fun remembering all the old songs."
Credits
NOW Music
- Alex McCloy
- Scott Macrae
We Make Awesome Sh
- Paul King
- Rob Hampson
- Sophie Barfield
- Syd Lawrence
- Tom Gibby
Things we've made
-
All
-
Websites
-
Apps
-
Mobile
-
Experiences
-
Products
-
Hardware
-
Art
-
LOLs
-
Microsoft
Admiral Edge Case
-
Keith Richards
Cross Eyed Heart
-
One Direction
Made In The AM
-
Night At The Museum
Roaring Lions
-
Greenpeace
Requiem For Arctic Ice
-
Madeon
Adventure Machine
-
Tinie Tempah
Rap Demonstration
-
Superfood
8-bit racing game
-
Samsung
Shoreditch Studio
-
Calvin Harris
Dance to unlock
-
Basement Jaxx
Power to the People
-
Standing Novation
Art Installation
-
NOW What's That Song
Music Trivia App
-
snowbuddy
The #1 app on the snow
-
IBSPFA
Inappropriate By Scientifically Proven Fire Alarms
-
One Direction
Stadium Q&A with fans via Instagram
-
Jaguar Skills
Music Ninja Battle
-
La Roux
Kiss & Not Tell Hot Line
-
Rolling Stones
Geofence Album Stream
-
Hungry Henry
8 Bit iOS Game with hippos
-
alt-j Map
Geofenced album launch app & website
-
Don't touch my face
Online Psychological Art Exploration
-
Wake up meow meow
Large Scale Interactive Projection on the Southbank on the Thames
-
Tune-a-fish
Fish creating generative sounds
-
Beerophone
Beer bottle MIDI instrument
-
Helvetica vs Arial
Microsoft Kinect Showcase Web Game
-
Kinect Virtual Disco Deathmatch
Web based XBOX Kinect game
-
Toma.hk
Web based cross channel streaming music playback
-
Kinect Pong
A classic game of pong being controlled by movement
-
Mobile Lamp Control
Home automation system using your mobile phone