- We Make Awesome Sh - Samsung Galaxy Shoreditch Studio

Samsung Galaxy Shoreditch Studio NFC triggered digital turntable. Walk in, tap a record sleeve, play a song... simple.

Some Pics

The project in detail

Bringing a love of vinyl and old-school record stores into the digital world. We worked with Chiel and Samsung GALAXY to create Shoreditch Studio. Shoreditch Studio @ Boxpark played host to some of London’s most cutting edge music labels.

It was modelled on the concept of a record store for the digital age, with real vinyl and album artwork up on the walls which visitors can pull onto their phones. Each vinyl has NFC tags which, when scanned, drops that exact vinyl onto the user’s phone. Pull over the arm, the needle touches the vinyl and you’ve got an HTML5 powered record spinning on your screen at 45 RPM. All with the necessary options to share and buy the tracks.


The labels involved were blown away with the technology we created.

Defected Records

"An awesome digital representation of a classic record store"

Hospital Records

"Combining music and tech in the simplest possible way"

Ibiza Voice

"play and experience digital music in an interactive and real-world way, evoking the feeling of crate digging"

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Music News

"The space has been fitted in homage to the classic vinyl record store with a modern twist"

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Greco-Roman Records


Defected Records

Hospital Records


  • Tom Bulwer

We Make Awesome Sh

  • Paul King
  • Rob Hampson
  • Sophie Barfield
  • Syd Lawrence
  • Tom Gibby

We Make Awesome Sh